Exploring the role of green hotel knowledge in the relationship between norms and customer green behavior
Type of the article: Research Article AbstractThe global hotel industry has progressively integrated sustainable practices to mitigate its environmental impact, with an increasing emphasis on active customer involvement. This study aims to explore the relationship between customer norms and their g...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
LLC "CPC "Business Perspectives"
2026-06-01
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| Serie: | Innovative Marketing |
| Soggetti: | |
| Accesso online: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/24539/IM_2026_02_Hoang.pdf |
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