Influence of materialism on life satisfaction
This paper builds on Sirgy’s theory of materialism by integrating exposure to materialistic advertising and social influence into a more comprehensive model. The data collected in Bosnia-Herzegovina showed that exposure to materialistic advertising and social influence contributes to materialism. Ma...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2010-11-01
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| coleção: | Tržište |
| Assuntos: | |
| Acesso em linha: | http://hrcak.srce.hr/file/100708 |
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