Examining the empowering effect of femvertising from the corporate social responsibility perspective: a survey-based online experimental study in China
Femvertising is a marketing communication strategy in which brands encourage and inspire women by incorporating information supporting them to gain profit and social impact. From the theoretical perspective of corporate social responsibility, this study tries to explore the empowering effects of fem...
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| Hovedforfatter: | |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Frontiers Media S.A.
2025-12-01
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| Serier: | Frontiers in Communication |
| Fag: | |
| Online adgang: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1714685/full |
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