Approaches to Transmedia and Digital Narratives in the Context of Social Advertising
Social advertising has become a thriving field aimed at addressing social problems, where transmedia and digital narratives have emerged as promising avenues for shaping future perspectives. This review aims to explore the approaches social advertising takes toward transmedia narratives within the...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidad de Caldas
2025-01-01
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| Series: | Kepes |
| Assuntos: | |
| Acceso en liña: | https://revistasojs.ucaldas.edu.co/index.php/kepes/article/view/10338 |
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