Determinants of Adoption of Digital Marketing among Selected Small and Medium Scale Enterprises in Lagos State, Nigeria

The benefits of the adoption of digital marketing cannot be over-emphasized in the context of developed countries. This is however not the case in developing country context which is characterized with numerous challenges. Such challenges are well stated in the framework of technology, organization...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Adepoju Adeyemi, Christiana Adeniyi, Roseline Kolawole, Hameed Adebambo
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	Koozakar LLC 2025-07-01
Sarja:	African Journal of Science Policy and Innovation Management
Aiheet:	adoption of digital marketing smes pls-sem technological factors organizational factors environmental factors
Linkit:	https://koozakar.com/storage/publications/pdfs/Ouwe08rrF2YYVGoi2ieC5CrB7GkypKewgrJE1H3O.pdf
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!