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SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO

Internal marketing (IM) and internal market orientation (IMO) are strategies that allow satisfay the needs of employees in order to create value for the final customer. The purpose this article is identify and compare the IMO sub-dimensions that affect teacher and administrative staff satisfaction i...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Zamora Cristina dos Santos, Emerson Wagner Mainardes
Format: Artigo
Sprache:Espanhol
Veröffentlicht: Universidade Federal de Santa Catarina 2018-01-01
Schriftenreihe:Revista Gestão Universitária na América Latina
Schlagworte:
internal market orientation
job satisfaction
educational institution
teachers
administrative staff
Online-Zugang:http://www.redalyc.org/articulo.oa?id=319356599002
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