Place Branding – Geographical Approach. Case Study: Waterloo
This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it have in the decision making process of interv...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Editura ASE
2016-11-01
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| Serie: | Amfiteatru Economic |
| Soggetti: | |
| Accesso online: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2579 |
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