Reward-based crowdfunding: a study of the entrepreneurs’ motivations when choosing the model as a venture capital alternative in Brazil
The main purpose of this study is to understand why Technology-Based Companies (TBCs) resort to reward-based crowdfunding as a financing alternative in Brazil over other alternatives that are already consolidated. In order to answer this question, we conducted a multiple-case study with four TBCs o...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
UNIVERSIDADE NOVE DE JULHO
2018-08-01
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| Colección: | International Journal of Innovation |
| Materias: | |
| Acceso en línea: | https://periodicos.uninove.br/innovation/article/view/16518 |
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