Does Brand Love Last Forever? : A Study on Turkey’s Lovemarks
Brand love has become an important concept in both the academic and business worlds. There are some studies in the literature conducted on consumers regarding the brand love, but no study focuses on brands that consumers are in love with. Therefore, to analyze how brand love is created and to identi...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University Library System, University of Pittsburgh
2021-09-01
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| Colecção: | Emerging Markets Journal |
| Assuntos: | |
| Acesso em linha: | http://emaj.pitt.edu/ojs/index.php/emaj/article/view/222 |
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