Losses Motivate Cognitive Effort More Than Gains in Effort-Based Decision Making and Performance

Human behavior is more strongly driven by the motivation to avoid losses than to pursue gains (loss aversion). However, there is little research on how losses influence the motivation to exert effort. We compared the effects of loss and gain incentives on cognitive task performance and effort-based...

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Hlavní autoři:	Stijn A. A. Massar, Zhenghao Pu, Christina Chen, Michael W. L. Chee
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Frontiers Media S.A. 2020-07-01
Edice:	Frontiers in Human Neuroscience
Témata:	cognitive effort effort discounting loss aversion framing effect motivation sustained attention
On-line přístup:	https://www.frontiersin.org/article/10.3389/fnhum.2020.00287/full
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