The Influence of E-WoM, Brand Attitude, and Brand Love on Online Consumer Purchase Intentions for Halal Skincare Products
This study investigates the influence of Electronic Word of Mouth (E-WoM), brand disposition, and brand affection on consumers’ online purchase intentions specifically within the halal skincare product segment. Grounded in the Theory of Planned Behavior and the Affect Transfer Theory, this research...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-04-01
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| Edice: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Témata: | |
| On-line přístup: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6669 |
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