Creating the Comprehensive Direct Interactive Marketing Program
Continuing advances in database management and communication technologies have greatly accelerated the ability of Marketing to become more direct, highly focused, and increasingly interactive. Academic programs must be able to provide students with both the theoretical knowledge and the applied skil...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Marketing Management Association
2005-01-01
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| Serier: | Journal for Advancement of Marketing Education |
| Online adgang: | https://doi.org/10.63963/001c.150428 |
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