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CONCEPTUAL ISSUES REGARDING REVERSE LOGISTICS

As the power of consumers is growing, the product return for customer service and customer retention has become a common practice in the competitive market, which propels the recent practice of reverse logistics in companies. Many firms attracted by the value available in the flow, have proactively...

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Autore principale: Ioana Olariu
Natura: Artigo
Lingua:Inglês
Pubblicazione: University of Bacău 2013-12-01
Serie:Studies and Scientific Researches: Economics Edition
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Accesso online:http://sceco.ub.ro/index.php/SCECO/article/view/218
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