The Impulse Buying of Gen Z When Using E-Wallet In Indonesia
This research aims to analyze the impulse buying of Gen Z when using e-wallets in Indonesia. This type of research is quantitative research using the Partial Least Squares Structural Equation Modeling (SEM) framework. The sampling technique involved convenience sampling with a total of 393 Gen Z e-...
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| Hauptverfasser: | , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)
2023-12-01
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| Schriftenreihe: | Journal of Applied Engineering and Technological Science |
| Schlagworte: | |
| Online-Zugang: | http://www.yrpipku.com/journal/index.php/jaets/article/view/2600 |
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