Blockchain-enabled green traceability for sustainable organic food: Impacts on trust, value co-creation and willingness to pay a premium
Consumers are giving sustainability and transparency more weight when making decisions about what to buy as a result of the ongoing digital transformation and growing environmental concerns. The purpose of this study was to investigate how consumers’ willingness to pay more for sustainable products...
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| Hauptverfasser: | , , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
KeAi Communications Co., Ltd.
2026-07-01
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| Schriftenreihe: | Green Technologies and Sustainability |
| Schlagworte: | |
| Online-Zugang: | http://www.sciencedirect.com/science/article/pii/S2949736126000667 |
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