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Analyzing the Impact of a Sales Shadowing Program: Process and Outcomes

## Purpose of the Study: Experiential learning opportunities, such as the chance to shadow a professional, can be an excellent tool allowing students to observe first-hand the material presented in the classroom. However, while shadowing projects are assumed to be beneficial to sales classes, empir...

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Autors principals: Linda G. Mullen, Lindsay R.L. Larson
Format: Artigo
Idioma:Inglês
Publicat: Marketing Management Association 2016-01-01
Col·lecció:Journal for Advancement of Marketing Education
Accés en línia:https://doi.org/10.63963/001c.150552
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