Association of Big Data with Sustainable Competitive Advantage in Online Retail Segment: A Serial Mediation Model for Relating Big Data with Strategic Management Tools
Purpose: Big-Data is one of the most studied and researched topics of recent times. The tool has been studied vastly in the western world. However, the domains were either related to science and technology, although there is a need to relate Big Data to strategic management and competitive advant...
Tallennettuna:
| Päätekijät: | , , |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
BMER Consultancy
2022-06-01
|
| Sarja: | Reviews of Management Sciences |
| Aiheet: | |
| Linkit: | https://www.rmsjournal.com/index.php/admin/article/view/138 |
| Tagit: |
Ei tageja, Lisää ensimmäinen tagi!
|