The Influence of Brand Image and Brand Loyalty on Brand Equity on iPhone in iBox Indonesia (Case Study of Instagram Followers @iboxindonesia)
Examining how iBox Indonesia customers' perceptions of the brand and their devotion to it affect the value of iPhone goods is the primary goal of this research. This study combined a quantitative approach with an associative research design for its methodology. One hundred individuals who were foll...
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| Główni autorzy: | , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-12-01
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| Seria: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Hasła przedmiotowe: | |
| Dostęp online: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5742 |
| Etykiety: |
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