Moving toward a cashless society via e-payment: an extended technology acceptance model
PurposeThis study extends the technology acceptance model (TAM) to identify factors impacting the ongoing use of electronic payment (e-payment) systems in Bangladesh in order to create a cashless society.Design/methodology/approachData were acquired from 442 Bangladeshi e-payment consumers. Structur...
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| Auteurs principaux: | , , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Emerald Publishing
2025-11-01
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| Collection: | South Asian Journal of Marketing |
| Sujets: | |
| Accès en ligne: | https://www.emerald.com/sajm/article-pdf/6/2/104/10425860/sajm-07-2025-0034en.pdf |
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