Influencer Marketing as a Tool for Effective Communication in the Digital Environment / Инфлюенс-маркетинг как инструмент эффективной коммуникации в цифровой среде

The purpose of the article is to reflect the influence marketing in the modern vision of regional companies actively working in the digital environment. The tasks are aimed at emphasizing the relevance of the issue under study against the background of digitalization in all spheres of activity, as w...

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Autore principale:	Ekaterina V. Pisareva / Екатерина В. Писарева
Natura:	Artigo
Lingua:	Alemão
Pubblicazione:	Yaroslav-the-Wise Novgorod State University 2023-11-01
Serie:	Beneficium
Soggetti:	influencer marketing opinion leaders monitoring of internet resources digital environment инфлюенс-маркетинг лидеры мнений мониторинг интернет-ресурсов цифровая среда
Accesso online:	https://beneficium.pro/index.php/beneficium/article/view/BENEFICIUM.2023.4%2849%29.85-91
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