An Exploration into the Drivers of Social Media Usage among MSME Handicraft Entrepreneurs
Being an essential component of Micro, Small, and Medium Enterprises (MSMEs), the emergence of social media in marketing is critical in attempting to make handicraft product businesses more financially viable. This study aims to explore the adoption of social media marketing by MSME handicraft entre...
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| Главные авторы: | , , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
UiTM Press
2022-06-01
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| Серии: | Journal of International Business, Economics and Entrepreneurship |
| Предметы: | |
| Online-ссылка: | https://myjms.mohe.gov.my/index.php/JIBE/article/view/18667/10024 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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