EFEITO DOS FATORES DE MERCHANDISING NAS VENDAS DO VAREJO
The studies of Mehrabian and Russell (1974), (researchers in the field of environmental psychology), have been instrumental in spreading the idea that the environmental features at the point of sale cause emotional reactions that lead to behavior that is hard to explain from a cognitive standpoi...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2012-10-01
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| Серія: | RAE: Revista de Administração de Empresas |
| Предмети: | |
| Онлайн доступ: | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_0034-7590201200600004.pdf |
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