Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age
Evaluating the effectiveness of advertising is one of the important issues in the field of advertising. The results of these assessments help identify strengths and weakness of advertising. Time pressure of SMS is one of the influential factors on this subject. The purpose of this study was to inves...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Persa |
| Опубліковано: |
University of Tehran, Faculty of Management
2017-04-01
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| Серія: | مدیریت بازرگانی |
| Предмети: | |
| Онлайн доступ: | https://jibm.ut.ac.ir/article_62315_01b643118f2b6d7b8abfb7f3b32775f6.pdf |
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