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MENJUAL BASUKI TJAHAJA PURNAMA LEWAT “TEMAN AHOK FAIR”: Strategi Kehumasan Pemasaran Komunitas Teman Ahok Menjelang Pemilihan Gubernur DKI Jakarta 2017

Teman Ahok is a community who has goals to organized support for Basuki Tjahja Purnama (Ahok) on Governatorial Election DKI Jakarta 2017. Teman Ahok using personal brand Ahok to reach out their objective and applying marketing public relations strategy. By using qualitative research with case study...

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Autor principal: Mailan Fransian Cahyani Hutauruk
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas Bakrie 2016-08-01
coleção:Journal Communication Spectrum
Assuntos:
marketing public relations
special event
community
personal brand
Acesso em linha:https://journal.bakrie.ac.id/index.php/Journal_Communication_spectrum/article/view/2012
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