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Empty the Shopping Cart? The Effect of Shopping Cart Item Sorting on Online Shopping Cart Abandonment Behavior

The vigorous development of e-commerce has led to online retailers or platforms increasing the capacity of online shopping carts. A large number of products are added to the online shopping cart, but they are not “emptied.” The resulting behavior of products being stuck in the shopping cart is calle...

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Autors principals: Dan Jiang, Guangling Zhang, Lu Wang
Format: Artigo
Idioma:Inglês
Publicat: MDPI AG 2021-07-01
Col·lecció:Journal of Theoretical and Applied Electronic Commerce Research
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Accés en línia:https://www.mdpi.com/0718-1876/16/6/111
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