Optimal Distinctiveness: On Being the Same and Different
Optimal distinctiveness is a theory that emphasizes actors’ drive to be both “the same and different at the same time” (Brewer, 1991, p. 475). Originating as an approach to explain individuals’ self-construals, the theory has expanded over time to embrace the organizational level and beyond, becomin...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
SAGE Publishing
2022-03-01
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| Edice: | Organization Theory |
| On-line přístup: | https://doi.org/10.1177/26317877221079340 |
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