QR Kodea

Russian Practice of Marketing Management by Value Proposition

As a method of marketing management, value proposition means that the business strategy relies on a promise of value. It is a value offer that represents the product or service as unique, thus increasing the customer loyalty. This approach is regarded as efficient both by marketeers and entrepreneur...

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Xehetasun bibliografikoak
Egile nagusia: Tatiana V. Suvorova
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Kemerovo State University 2024-12-01
Saila:Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки
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