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PENGARUH E-SERVICE QUALITY, KESADARAN MEREK, KEPERCAYAAN, WORD OF MOUTH, DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN

This study aims to analyze e-service quality, brand awareness, trust, word of mouth, and satisfaction with customer loyalty at TikTok shops (study on TikTok shop customers). Data were collected through a survey with 151 respondents. The study used primary data obtained from the distribution of onli...

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Guardado en:
Autores principales: Werner Ria Murhadi, Eva Cahaya Reski
Formato: Artigo
Lenguaje:Inglês
Publicado: Institut Teknologi dan Bisnis Asia Malang 2022-08-01
Colección:Jurnal Ilmiah Bisnis dan Ekonomi Asia
Materias:
E-Service Quality
Brand Awareness
Trust
Word Of Mouth
Customer Satisfaction
Acceso en línea:https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/471
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