Analysis of the Role of Factors that Influence Brand Loyalty to Food Influencers as Human Brands in Indonesia
This research analyzes the factors that influence brand loyalty towards food influencers, with a particular focus on the impact of interactivity, authenticity, emotional attachment, brand trust, customer engagement, and involvement. A quantitative approach was adopted, utilizing Structural Equation...
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| Hovedforfatter: | |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universitas Bung Hatta
2024-07-01
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| Serier: | Jurnal Manajemen Universitas Bung Hatta |
| Online adgang: | https://ejurnal.bunghatta.ac.id/index.php/JMN/article/view/25510 |
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