Satisfaction and continuation intention in music streaming services: investigating key factors for user retention

BackgroundThe business landscape for music streaming services has shifted significantly over the past decade. Retaining music streaming users is critical for service providers' sustainability.MethodsThis study utilized an electronic questionnaire to survey 895 music streaming users. Structural equat...

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Autors principals:	Qianwen Li, Yapu Liu, Chen Chen
Format:	Artigo
Idioma:	Inglês
Publicat:	Frontiers Media S.A. 2025-06-01
Col·lecció:	Frontiers in Psychology
Matèries:	music streaming continuance intention service satisfaction user retention expectation confirmation
Accés en línia:	https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1552800/full
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