Postawy konsumentów wobec marek producentów i marek własnych detalistów na rynku czekolady w Polsce
The subject of the article is an analysis of consumer attitudes towards brands. It is a research article that includes the results of empirical research on consumer attitudes in Poland to chocolate brands belonging to producers and brands belonging to distributors. The practical implications of th...
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| Главный автор: | |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2016-03-01
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| Серии: | Problemy Zarządzania |
| Предметы: | |
| Online-ссылка: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=169979 |
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