Using the Importance-Performance Grid to Evaluate International Student Perceptions of Service Quality in Education: An Investigation From an Australian College Perspective
Intense local competition and raising operating costs in the higher education sector in Australia has forced a number of institutions to look at foreign students as a potential lucrative market. However, this is a very competitive market with established players such as the U.S., U.K., and Canada. W...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Marketing Management Association
2003-01-01
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| coleção: | Journal for Advancement of Marketing Education |
| Acesso em linha: | https://doi.org/10.63963/001c.150402 |
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