An EEG Analysis on the Perception of the Consumers Regarding Video-Commercials from the Automotive Industry
Nowadays, every human individual interacts with video-commercials on digital devices such as TV, laptop, smartphones. The persona that watches the video-commercials may be or not able to react and perceive the subconscious emotions that are send once with the verbal message and the exposure of the p...
I tiakina i:
| Ngā kaituhi matua: | , , |
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| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
The Bucharest University of Economic Studies Publishing House
2019-11-01
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| Rangatū: | Journal of Emerging Trends in Marketing and Management |
| Ngā marau: | |
| Urunga tuihono: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_113.pdf |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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