From Virtual Substitution to Phygital Extension: A Strategic Framework for the Tourism Metaverse in Thailand
The global tourism industry is entering a phygital era, prompting renewed examination of the metaverse as an extension rather than a substitute for physical travel. This study investigates how metaverse technology operates across the Phygital Customer Journey within the Thai tourism context. Drawing...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
MDPI AG
2026-03-01
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| Serier: | Tourism and Hospitality |
| Fag: | |
| Online adgang: | https://www.mdpi.com/2673-5768/7/3/77 |
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