Calculating willingness-to-pay with discrete cost and random coefficients in discrete choice experiments

Abstract Objectives This study provides step-by-step guidance to calculate willingness-to-pay (WTP) in discrete choice experiments that involve discrete cost. It highlights the limitations of assuming a linear disutility for cost in WTP calculation. Methods Five mixed-logit models were considered. L...

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Главные авторы:	Clarence Ong, Alex R. Cook, Ker-Kan Tan, Yi Wang
Формат:	Artigo
Язык:	Inglês
Опубликовано:	BMC 2025-07-01
Серии:	Health Economics Review
Предметы:	Discrete choice experiment Willingness-to-pay Discrete cost Non-linear disutility
Online-ссылка:	https://doi.org/10.1186/s13561-025-00658-z
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