Effects of social sustainability signals on neural valuation signals and taste-experience of food products

Value-based decision making occurs when individuals choose between different alternatives and place a value on each alternative and its attributes. Marketing actions frequently manipulate product attributes, by adding e.g., health claims on the packaging. A previous imaging study found that an emble...

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Podrobná bibliografie

Hlavní autoři:	Laura eEnax, Vanessa eKrapp, Alexandra ePiehl, Bernd eWeber
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Frontiers Media S.A. 2015-09-01
Edice:	Frontiers in Behavioral Neuroscience
Témata:	functional magnetic resonance imaging ventral striatum sustainability food choice vmPFC Fair Trade
On-line přístup:	http://journal.frontiersin.org/Journal/10.3389/fnbeh.2015.00247/full
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