Postmodernism and consumer marketing at the new millennium
Postmodernism leads to epochal changes in culture, technology, economic, art and other areas. Management as a multidisciplinary science is being affected by this new paradigm. Also, Marketing as a dynamic area of management and due to communication with people and society being affected by culture a...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Persa |
| Udgivet: |
University of Tehran, Faculty of Management
2008-09-01
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| Serier: | مدیریت بازرگانی |
| Fag: | |
| Online adgang: | https://jibm.ut.ac.ir/article_27448_0c4f3ae2a6e9100e3612374634a7a6a5.pdf |
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