Propuesta de modelo: personalidad de marca en cadenas de farmacias en Chile
This research proposes a model of brand personality in the context of Chain Drug Stores in Chile, known as ‘Pharmacy Chains Brand Personality’ (PCBP). This proposal mainly considers the model developed by Aaker (1997), but adapted to the features and characteristics of the pharmaceutical industry di...
שמור ב:
| Principais autores: | , , , |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Konrad Lorenz Fundación Universitaria
2017-01-01
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| סדרה: | Suma de Negocios |
| נושאים: | |
| גישה מקוונת: | https://editorial.konradlorenz.edu.co/2017/03/propuesta-de-modelo-personalidad-de-marca-en-cadenas-de-farmacias-en-chile.html |
| תגים: |
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