Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi
This study investigates the Louvre Abu Dhabi as a brand extension of the Louvre in France, focusing on factors influencing brand extension attitude and its impact on visit intention. Data from 934 questionnaires are analyzed using partial least squares in a multi-group study. The research aims to en...
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| Principais autores: | , , , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
SAGE Publishing
2024-09-01
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| 叢編: | SAGE Open |
| 在線閱讀: | https://doi.org/10.1177/21582440241271901 |
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