TRENDS IN THE DEVELOPMENT OF MARKETING COMMUNICATIONS IN THE GLOBAL INTERACTIVE SPACE
The article identifies trends in the development of marketing communications in the global interactive space by analyzing the factors of their functioning and researching motivation of viral audience. It is revealed the prevalence of interactive technologies in today's information space and the grow...
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Formaat: | Artigo |
| Taal: | Alemão |
| Gepubliceerd in: |
Taras Shevchenko National University of Kyiv
2014-09-01
|
| Reeks: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Onderwerpen: | |
| Online toegang: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1864 |
| Tags: |
Geen labels, Wees de eerste die dit record labelt!
|