Identifying and prioritizing organizational capacities effective on brand positioning of food companies

Abstract The purpose of this research is to identify and prioritize the organizational capacities effective on the brand positioning of food companies. The research method is applicable in terms of purpose, and qualitative in terms of execution method. This research is based on interpretative philos...

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Autori principali:	Zahra Khorasani, Mehdi Rouholamini, Shiba Masoumi
Natura:	Artigo
Lingua:	Persa
Pubblicazione:	Iranian Business Management Association 2024-01-01
Serie:	ارزش آفرینی در مدیریت کسب و کار
Soggetti:	organizational capacities brand positioning brand association brand loyalty market building brand satisfaction
Accesso online:	https://www.jvcbm.ir/article_185894_9bbd3f475b18add93a7a828453034846.pdf
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