Sensory Concept Map of Iași City Brand
Developing associations according with a brand can be done also by using Sensory Maps, which is basically a brand concept map showing graphical representation with links based on the five senses. We have conducted our research for the Iasi City brand. We have conducted a research in order to quantif...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
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Ovidius University Press
2020-01-01
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| Edice: | Ovidius University Annals: Economic Sciences Series |
| Témata: | |
| On-line přístup: | http://stec.univ-ovidius.ro/html/anale/RO/2020/Section%204/23.pdf |
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