Sports branding as an object of scientific analysis based on the study of publications in the international scientometric database Scopus
Background and Study Aim: Sports branding is a systematic process of communication with a mass audience, aimed at creating a special sports culture: understanding the need to maintain a healthy lifestyle; maintaining interest in sports activities; formation of a positive image of the country through...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Kharkiv State Academy of Physical Culture
2023-06-01
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| Serie: | Слобожанський науково-спортивний вісник |
| Soggetti: | |
| Accesso online: | https://shssjournal.com/index.php/journal/article/view/15 |
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