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Behavioral Insights for Better Public Communication in Health Crisis

Amidst the COVID-19 pandemic, effective public communication became of utmost importance. This is especially true for the time after the easing of lockdowns, which meant an increased emphasis on personal responsibility and adoption of self-care measures. We conducted an experiment that tested three...

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Auteurs principaux: Alexander Villarraga-Orjuela, Paul Joseph Hasselbrinck Macias, Sandra Rodríguez, María Esperanza Cuenca-Coral, Jana Schmutzler-de Uribe, Alberto Mario De Castro-Correa, Camilo Alberto Madariaga-Orozco, Juan Pablo Ferro-Casas, Luis Zapata, Carolina Mercedes Vecchio-Camargo
Format: Artigo
Langue:Espanhol
Publié: Universidad Nacional de Colombia 2023-11-01
Collection:Ensayos de Economía
Sujets:
Behavioral biases
Crisis communication
COVID-19
Framing
Population targeting
Social norms
Accès en ligne:https://revistas.unal.edu.co/index.php/ede/article/view/103215
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