Analisis Strategi Harga, Strategi Produk, dan Keuntungan Pada Industri Kerupuk Kemplang di Kota Palembang

This research is aimed to analyze the pricing and product strategy and also profit of fish cracker industry in Palembang. The data used in this research is primary data which is obtained by using interview techniques to 45 fish crackers producers. The data is analyzed by using descriptive qualitativ...

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Autori principali:	Hamira Hamira, Bernadette Robiani, Mukhlis Mukhlis
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Jurusan Ekonomi Pembangunan Fakultas Ekonomi Universitas Sriwijaya 2019-07-01
Serie:	Jurnal Ekonomi Pembangunan
Soggetti:	Pricing Strategy Mark-up Pricing Product Strategy Profit Differentiated Product
Accesso online:	https://jep.ejournal.unsri.ac.id/index.php/jep/article/view/8917
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