Systematic Literature Review of MSME’s Business Performance: Research Trends, Competitive Advantage, Marketing Capability
The discussion about the formation of competitive advantage in work organizations such as SMEs is still not widely discussed. The current literature still discusses marketing activities in general, not specifically for SMEs. This article aims to find out the factors that influence SMEs' competitive...
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| Автори: | , , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
2021-11-01
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| Серія: | Journal of Economics, Business & Accountancy Ventura |
| Предмети: | |
| Онлайн доступ: | https://journal.perbanas.ac.id/index.php/jebav/article/view/2797 |
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