Comparing hypothetical versus non-hypothetical methods for measuring willingness to pay in a food context
<p>Choosing a valid procedure to measure willingness to pay (WTP) is crucial for designating optimum price policies or for evaluating the demand for new products. This study compares two methods for obtaining WTP in a food context: a random <em>n</em><sup>th</sup> price auction and an open-ended con...
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| 主要な著者: | , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Consejo Superior de Investigaciones Científicas (CSIC)
2015-12-01
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| シリーズ: | Spanish Journal of Agricultural Research |
| 主題: | |
| オンライン･アクセス: | http://revistas.inia.es/index.php/sjar/article/view/8233 |
| タグ: |
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