Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors
The evolution of the sustainable business performance in relation to the technology integration reveals a significant revolution but regrettably is given little global attention, thus compelling the firms to reexamine the approach for their business growth. Considerably, e-marketing has been recogni...
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| Autors principals: | , , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Taylor & Francis Group
2018-01-01
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| Col·lecció: | Cogent Business & Management |
| Matèries: | |
| Accés en línia: | http://dx.doi.org/10.1080/23311975.2018.1516487 |
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