Customer Loyalty in Digital Banking: The Role of User Journey and Customer Experience (A Case Study on Bank MAS Mobile)
This study aims to analyze the role of user journey and customer experience in influencing customer loyalty within the context of digital banking services, using Bank MAS as a case study. The research model adopts a quantitative approach by employing the Structural Equation Modeling-Partial Least S...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-09-01
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| Col·lecció: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Matèries: | |
| Accés en línia: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7338 |
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