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Business analytics in tourism: Uncovering knowledge from crowds

Business Analytics leverages value from data, thus being an important tool for the decision-making process. However, the presence of data in different formats is a new challenge for analysis. Textual data has been drawing organizational attention as thousands of people express themselves daily in te...

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Opis bibliograficzny
Główni autorzy: Carla Marcolin, João Luiz Becker, Fridolin Wild, Giovana Schiavi, Ariel Behr
Format: Artigo
Język:Inglês
Wydane: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2019-07-01
Seria:BAR: Brazilian Administration Review
Hasła przedmiotowe:
Dostęp online:http://www.scielo.br/pdf/bar/v16n2/1807-7692-bar-16-02-e180136.pdf
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